Medford Brewing Company says:

We made our IPA in the classic tradition of using British malts and American hops. It overflows with hoppiness, but avoids aggressive bitterness. For hops, we start by giving the beer enough bitterness to balance the malt and let the tongue know it’s an IPA, but we focus on late addition hops to maximize the flavors . Then, to make sure the nose is grand, we dry hop the beer, suffusing each sip with the sticky citrus hops you want in an American style IPA.